Shifting Traffic Patterns

Early on in the course of ASK, Shelley and I noticed some really interesting patterns related to where people tended to use the app. While most of our visitors come to the Museum for special exhibitions, the majority of app traffic was happening in the permanent collection. This was a pleasant surprise. Like many museums, we are always looking for ways to invigorate the permanent collection and to get people exploring more of the Museum. ASK did this naturally. However, we’ve consistently...